Blogs don’t have to be scary. They don’t have to be long or long-winded. They don’t have to lecture or be too nice. And blogs certainly don’t have to be time consuming.
Seth Godin writes about a blog a day. Most are about a paragraph long. And most of his blogs are good.
That’s the key to writing blogs. They just have to be good. They have to add value to someone’s life.
Oh, and they don’t have to be for everyone.